Introduction to the
Denner is one of the famous Swiss retailer.The company through about 600 medium-sized pathways between sales brand products (by 75% and in discount stores sell their own brands (25%).Denner in 2002 to implement the New "New Denner" strategy.Check from the business process, in-store technology to a new circuit design, each project into modern latest technology retail company structure.One of the important targets to establish the most efficient and suitable for discount store process environment, all business activities must be more quickly and with the highest shipping and cost effective.



IT system must meet the following requirements:
Simple structure, easy to operate
Store process, maintain high productivity
Reflect is very elastic, especially including dynamic price change
• support discount industry cost lead

At the same time, should also improve customer service and customer support, and integration of centralized logistics structure.Project from the customer, therefore, the most easy to see places: from a new POS system, in-store scanning project of complete management system to the new goods.

The scanning process innovation
The target of the concept of "new Denner" challenging, so must be achieved by innovation.Dataphone recommended system provides the following benefits:

• All employees to sell!The cashier and administrative and commodity management and so on each work shall be carried out in stores in interactive way.Demolition of independent back office, including all infrastructure.All the employee's direct contact with the customer, or in the location of the work must be completed the task.No longer time for non-production activities.


• Compatible with stores back office: "easy" the coffers of the touch screen for all back office tasks.


• Significantly reduce the total cost of ownership: comprehensive use hardware, the box, interfaces, the number of cables and connectors and failure rate reduced to a minimum.


• The spontaneity of highly integrated store solutions: applications and data in a highly integrated spontaneously in the system.Fast implementation stores solution, and will not limit in the future implementation of the system.To minimize the risk of emergency replacement of ERP system.

Download the PDF: Break through the store retail technology!The Swiss discount store